work → endeavour tea (visit)
Viewing modern tea culture through the lens of contemporary design.
An independent small business I co-founded in 2015, Endeavour Tea is an Australian specialty tea company with a contemporary view of tea culture. Simple and effective packaging design married with distinct product and lifestyle photography set the tone for unique natural tea blends that are honest in origin and rich in flavour. An unpretentious typography-led design direction pairs functional aesthetic with approachable style.
What I did: Identity design, packaging design, product development, art direction, lifestyle and product photography, marketing and strategy